Assortment Optimization

  • Increase profit
  • Improve differentiation
  • Reduce inventory

“We believe that customers must drive company decisions.  What you sell must be driven by your customers, not your suppliers. Our recommendations are based on intimate understanding of customer behavior . Only once we know who the customer is and what drives his or her decisions, we help our clients define appropriate offer. We are convinced this is the only way to achieve customer loyalty and drive growth.”

Typical Project Content

  1. Collecting customer feedback
  2. Clarifying customer decision process
  3. Defining target customer
  4. Deciding on assortment strategy
  5. Segmenting assortment
  6. Selecting appropriate product offer