Category Management

  • Increase sales
  • Increase customer loyalty
  • Reduce inventory

“Category management is often (and wrongly) understood as management of visual merchandising. Yet the right CatMan process starts with identification of core customer needs and ends with improved assortment, promotional plan, pricing strategy and visual merchandising.

Typical Project Content

  1. Identifying core customer needs
  2. Defining category role
  3. Outlining category strategy and tactics
  4. Analyzing current status
  5. Improving category offer
  6. Analyzing results