Customer Management

  • Improve business relationship with your critical customers

Retail consolidation makes many consumer good companies dependent on a few large customers. Yet most companies do not understand their largest customers, are not speaking their language, and are afraid of losing them.  We will help you create a true customer driven organization where internal processes reflect not only the needs of your shareholders but also those of your critical clients. That is the only way to achieve sustainable customer relationship and growth.

Typical Project Content

  1. Collecting customer feedback
  2. Analyzing customer portfolio
  3. Defining customer strategy
  4. Identifying customer needs
  5. Defining opportunities for growth
  6. Designing customer communication plan
  7. Creating customer business plan
  8. Conducting customer reviews