Margin Management

  • Improve margin
  • Improve price perception
  • Beat competition

Increased competition and the need for a favorable price image is reducing margins for many companies. Yet, if you understand what drives decisions of your core customers and  what creates your price image, there is a way to increase your price level and grow customer loyalty at the same time.

Typical Project Content

  1. Segmenting your customers
  2. Understanding customer needs
  3. Knowing customer decision process
  4. Analyzing competition
  5. Deciding on market positioning
  6. Defining pricing strategy