Private Label Management

  • Differentiate from competition
  • Free yourself from suppliers
  • Increase customer loyalty

Once retail reaches a certain scale, the development of private labels is a logical stage of development. The benefits of private label are many, yet having an appropriate offer of own brands is not an easy task – it requires deep understanding of customer needs as well as  state-of-the-art supplier management.

Typical Project Content

  1. Segmenting customers
  2. Identifying customer needs
  3. Developing PL strategy
  4. Analyzing current portfolio
  5. Identifying PL opportunities
  6. Developing PL brands
  7. Including PL in retailer offer
  8. Creating a PL promo plan