Promotional Management for Retail

  • Increase sales
  • Increase customer traffic
  • Stop promo share growth

Promotions are definitely a good way to grow customer traffic. Yet over time, promotions become less effective and retailers must come up with new ways how to keep on driving customers into their stores.  We will help you identify the right mix of appropriate promotional vehicles that will maintain your customer flow without growing promo share.

Typical Project Content

  1. Identifying core customer needs
  2. Analyzing competition
  3. Defining market position
  4. Developing promotional strategy
  5. Identifying  appropriate promo vehicles
  6. Designing a promotional plan